With a rich background spanning 20 years in customer service, Rachael Fricke serves as Premier Health’s Vice President of Marketing and Patient Engagement. Her journey commenced in the hospitality industry with Marriott and Hilton, where she cultivated her passion for service excellence. Rachael now oversees Premier Health’s marketing department and overall patient experience, where she takes immense pride in crafting innovative strategies to boost patient engagement. Her strategic training programs focus on equipping her teams with the skills necessary for acquiring new patients and nurturing lasting loyalty. Having contributed significantly to the Franciscan Missionaries of Our Lady Health System, Rachael’s healthcare expertise runs deep. She is also a member of the Urgent Care Association. A proud Baton Rouge native, Rachael’s community roots reinforce Premier Health’s commitment to excellence and consumer focused care.